To drive meaningful outcomes for our users, we must first gain a deep understanding of the challenges they face. By constantly immersing ourselves in the worlds of our users, we ensure that our solutions always address real-world needs.
Different people can interpret the same situation in very different ways. Coming together to reflect on our observations helps us synthesize and analyze findings, building a more nuanced understanding of our users across the team.
The only way to see an outcome is to make one—even if the idea isn’t fully baked yet. Rapid, low-fidelity prototyping allows us to simulate ideas and test hypotheses quickly and cheaply. The end result: solutions that are robust, effective, and battle-tested.