We go where the work happens.
Then we fix what's broken.
Every engagement. Canada and internationally.
We go onsite first
Warehouse floors, retail counters, government offices, app store reviews, we observe how your people actually work before we open Figma. Stakeholder interviews, field research, and mapping in the real environment.
Finding real friction
Heuristic evaluation against Nielsen’s principles. Journey mapping from AS-IS to TO-BE. UX benchmarking against your direct peers. We document what’s broken with evidence, not assumptions.
Testing and launch
High-fidelity prototypes in Figma. A/B testing of interface decisions. And where it matters most, Tobii eye tracking, because where people say they look and where they actually look are rarely the same thing.
What we learn, we build
The people who did the field research design the system and build it. No handoff to a separate dev team. No knowledge lost between phases. What we learned in week one is still in the product on launch day.
Organizations we've worked with
Leadership
Mian M. Adil
Product Design Lead & Founder
Mian has led product design projects across Canada and internationally in fresh produce, retail, insurance, healthcare, financial services, GovTech, and AI. He does the research, runs the sessions, and stays on the project through to delivery.
If you want to talk about what you’re trying to solve, book a call directly with him.
Industries We Empower
Smart Cities
GovTech
SaaS
Social Media
PropTech
Healthcare
Insurance
Academia
Telecom
FMCG
AgriTech
